Top 5 Social Apps in Luxembourg: Q1 2025 Performance Overview

In the first quarter of 2025, the social app landscape in Luxembourg showed diverse trends in downloads, revenue, and active user engagement, based on data from Sensor Tower.

Facebook saw a moderate fluctuation in weekly revenue, beginning at approximately $0.5K and peaking at $0.9K in early March. Downloads started strong at over 1.3K but declined to around 800 by the end of March. Its active user base remained relatively stable, hovering around 26K throughout the quarter.

On the other hand, TikTok - Videos, Shop & LIVE showed robust weekly revenue, averaging around $48K, with a peak at nearly $54K in the final week of March. Downloads experienced a slight dip, starting at 1.3K and ending at 840, while active users consistently exceeded 73K.

Instagram maintained a steady active user count close to 105K. Revenue saw a gradual decline from $1.8K to under $1K by the end of the quarter, with downloads following a similar downward trajectory from 1K to 757.

Threads had a stable performance in terms of downloads, starting at 1.2K and ending with a slight increase to 1.4K. Active users showed a positive trend, increasing from 20K to over 22K by the end of March.

Finally, 小红书 — 你的生活兴趣社区 experienced a sharp decline in downloads after a peak of 4.2K in mid-January, settling at 41 by the end of March. Revenue was minimal, peaking at $191 but dropping to zero in the last weeks. Active users showed a recovery pattern, rising from 1K to nearly 2.4K.

For more detailed insights and data, visit Sensor Tower's platform.